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“…truly passionate about the principles of architecture, design, and user experience, and who aren’t afraid to push the boundaries…”

the brothers

JJ

Noftle brothers, Jayson and Jeremy, started out as an architectural rendering artist and draftsman, respectively, within their father’s business, Focus Architecture. Beginning in the early 90s, both climbed to the top of their fields, gaining the respect of their professional peers. Life was good working with their father, and they created many great projects together. Though, like many good things, this would eventually come to an end.
“Beginning in the early 90s,
both climbed to the top of their fields…”

 

Tradrendering

Due to economic climate change in 2001, Jayson decided to venture out on his own, hoping to further develop his talents and skills, as well as his business acumen. It was then that West Coast Illustration was born, and Jayson worked increasingly hard to build his client base. Many came because of his wide spectrum of styles and mediums for architectural renderings, and his ability to complete work on time and on budget. As relationships were built, Jayson’s clients began requesting his advice on other related issues, such as graphic design, branding, marketing, presentation materials, and other creative packages. Over the next several years, West Coast Illustration evolved into one of the largest creative media agencies in the Lower Mainland of British Columbia.

“Over the next several years,
West Coast Illustration evolved into one of
the largest creative media agencies in the
Lower Mainland of British Columbia.”

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Meanwhile, Jeremy continued to work with Focus Architecture for another 10 years. With many opportunities to create presentation graphics and technical drawings for a multitude of real estate projects, Jeremy developed a well-balanced graphic design skillset and an eye for presentation style. In 2011, after coming to the conclusion that his goals at Focus Architecture had all been realized, it was time for Jeremy to find something else to pique his interest. Coincidentally, Jayson had recently enquired regarding Jeremy’s interest in joining forces with WCI, and after several months of planning, Jeremy did just that, leaving Focus and becoming a partner at WCI.

Now, having continued to expand, what once began as an architectural illustration studio has since evolved into a full-service agency, (with key people) dedicated to developing complete and innovative creative packages for their clients.

“…evolved into a full-service agency, dedicated to developing complete and innovative creative packages…”